How The Randy Bacon Group Helps You Close More

by Randy Bacon

If you're exploring EXP Realty and haven't chosen a sponsor yet, this guide shows you exactly what The Randy Bacon Group builds around your business, and how those systems help you close more transactions while you keep your commissions.

Direct Answer: EXP Realty provides the brokerage platform, and Randy Bacon and The Randy Bacon Group build lead generation and follow-up systems around your business: lead funnels, CRM setup, long-term automated follow-up, video visibility, and daily support. Agents pay no fees and no commission splits to be part of The Randy Bacon Group.

We help EXP agents anywhere in the United States and Canada in their market. Our agent count is strongest in Washington, Oregon, and Idaho. Randy Bacon sponsors EXP agents across Washington, Oregon, and Idaho.

Book a Strategy Call With Randy

Or text 360.241.0568 or email randy.bacon@exprealty.com

What EXP Provides and Why Your Sponsor Choice Matters

EXP gives every agent a strong platform to build on:

Brokerage structure, broker support, and compliance
Cloud-based operations and technology
Live training every week through EXP University
Revenos, EXP's referral division for relocation, affinity, REO, and other referral opportunities
A national and international referral network

Your sponsor helps decide what gets built around your business after you join. See what an EXP Realty sponsor does, and read how to choose the right EXP Realty sponsor.

What The Randy Bacon Group Builds With You

Lead generation funnels, built and connected to your CRM
A fully configured CRM in BoldTrail or Lofty
Twelve-plus months of automated email and text follow-up
A structured YouTube and video content plan
The live six-week Agent Accelerator to build or reset your foundation
Weekly accountability calls tied to your production numbers
Office hours Monday through Friday for live support and coaching
Cash-offer platform integration for your sellers
Clear daily production standards

You still do the work. Now you have a team helping you build the systems around it.

How This Partnership Is Structured

Agents pay no fees and no commission splits to be part of The Randy Bacon Group. The systems, coaching, and implementation support are part of the sponsorship relationship. You keep your brand, your database, your client relationships, and your commissions, and you run your business independently.

Revenue share is EXP's compensation to the sponsor, paid from EXP's own model.

Signs Your Business Is Ready for Systems

Your CRM holds hundreds of contacts, and you're ready for structured follow-up that turns them into appointments.
You want to post video consistently and need a simple plan behind it.
Your marketing starts strong, and you want it to keep running on your busiest weeks.
You want a business that keeps moving while you take a vacation.

If that sounds like you, the next step is a direct conversation about how this would apply to your business.

Map Your Systems Plan With Randy

Or text 360.241.0568 or email randy.bacon@exprealty.com

Watch: The Systems That Change Everything in Real Estate

Watch this four-minute video on why systems make the biggest difference in a real estate business.

1. The Lead Engine

We build your lead generation engine inside your CRM with you. Every funnel and campaign is set up, tested, and connected directly to your pipeline:

Cash-offer seller funnels
Custom lead funnels built and launched
Professional ad copy ready to copy and paste
Database revival campaigns
Scripts and weekly strategy
CRM-integrated lead routing and automation

The result: steady inbound conversations from systems that run every day.

2. The Follow-Up System

Most commissions come from steady follow-up over months. We build long-term follow-up systems inside your CRM with you:

Automated nurture sequences
Twelve-plus months of structured email and text follow-up
AI-assisted initial response
One-click database revival campaigns
Clear pipeline stages with daily action prompts
Task-based follow-up standards

Your CRM becomes a profit center for your business.

3. CRM Setup and Optimization

We set up everything with you: pipelines, smart plans, tags, automations, scripts, routing, and database cleanup. You step into a fully configured CRM built for production, and many agents start real conversations within their first few weeks.

Does EXP Provide Leads?

Yes. Revenos is EXP's referral division. It connects certified agents with relocation, affinity, REO, investment, and other referral opportunities, usually with a referral fee paid at closing. For many agents, it's a valuable part of the EXP platform.

The Randy Bacon Group adds lead generation and follow-up systems you own. When you generate your own inbound conversations through funnels, automation, and video:

You build your own database
You control your follow-up
You create repeat and referral business
You build equity in your own brand

You keep full access to Revenos, and your own systems keep growing alongside it.

4. Your Visibility Engine: Video and YouTube

Video is one of the strongest long-term lead assets in real estate. We help you build a structured YouTube and video system:

Weekly script frameworks and topic structure
YouTube SEO strategy
Local authority content planning
Channel setup and backend optimization
Posting cadence and performance tracking

The result: a searchable video presence that brings in conversations over time.

5. Business Ownership

Your business stays yours. You own your clients, your database, your brand, and your commissions.

A few small business costs stay in your control: a dedicated marketing phone number, your own website domain, and any ad budget you choose. Those are assets in your name. Over a long career, owning your database, marketing systems, and brand builds real equity in your business.

6. Implementation, Coaching, and Daily Support

Building your lead generation and follow-up systems is step one. Running them every day creates results. Here's the support you get:

The live six-week Agent Accelerator to build or reset your production foundation. Graduates of the six-week Agent Accelerator get one free year of Realty.com leads, with no referral fee.
Office hours Monday through Friday for live support
Weekly mastermind and accountability calls tied to real production numbers
Conversion coaching on your active conversations
Ongoing marketing and system refinement
Collaboration with other producing partners in the group

The Agent Accelerator focuses on daily prospecting standards, follow-up structure, pipeline discipline, time blocking and tracking, and weekly production accountability.

What Agents in Our Group Say

"Within my first month my phone started ringing, and I was on vacation in Mexico when it kicked off. I had buyers and sellers under contract and real conversations going. I have used a lot of systems and gotten a lot of promises. This one actually works."

Pete Garcia, Agent Partner, EXP Realty

"Before this I was producing consistently but felt stuck. Feast or famine, over and over. Within a month I took a major listing and was working with a strong buyer. Agents I used to work with are calling me asking what changed. I finally have a routine, a structure, and the confidence that results are coming."

Luis, 20-Year Agent, EXP Realty

What these agents share is a real system running under their business and the habit of working it every day.

Explore How This System Works in Your City

Washington

Oregon

Idaho

Serving a different city? The same systems work in any market, and we help EXP agents across the United States and Canada.

Who This Partnership Is For

Agents with drive and determination who want predictable momentum
Agents producing inconsistently who want structure
Agents doing well who want a business that keeps moving when they step away
Agents who want to grow while keeping their commissions
Agents who want lead generation and follow-up systems and hands-on help
Agents willing to follow daily production standards
Agents who want to build and own their database for the long term
Agents who see themselves as business owners

Book a Strategy Call With Randy

Or text 360.241.0568 or email randy.bacon@exprealty.com

Frequently Asked Questions

Does EXP provide leads?

Yes. EXP runs a referral division called Revenos that connects certified agents with opportunities such as relocation, affinity, and REO referrals, usually with a referral fee paid at closing. The Randy Bacon Group adds lead generation and follow-up systems you own, including funnels, CRM automation, and video, so you build your own database alongside those referrals.

Do I pay you or your team anything?

Agents pay no fees and no commission splits to be part of The Randy Bacon Group. You pay standard EXP Realty fees, plus a few small costs you own directly, like a dedicated marketing phone number, your own website domain, and any ad budget you choose.

Do I have to recruit agents?

No. Attracting other agents is optional at EXP. You can focus entirely on production and on the systems that grow your business.

What happens in the first thirty days?

After EXP approves you, our Concierge Onboarding Specialist walks you through every EXP tool. Then we hold your Marketing Team Onboarding Call to set up your CRM, activate your funnels, and build your automations with you. You start the six-week Agent Accelerator and join weekly accountability calls and daily office hours.

What if I'm not a top producer yet?

Drive matters more than volume. If you're coachable and willing to follow daily production standards inside your systems, you can build steady momentum. Graduates of the six-week Agent Accelerator get one free year of Realty.com leads, with no referral fee.

What CRM options are available?

We support BoldTrail and Lofty. You pick the one that fits your workflow, and we set it up with you, including pipelines, smart plans, tags, automations, and follow-up sequences.

Do I need to be tech-savvy?

Tech skills help you move faster, and our team covers the rest. Office hours run Monday through Friday, so you can hop on Zoom and get live help whenever you need it.

Where does The Randy Bacon Group work with agents?

We help EXP agents anywhere in the United States and Canada in their market. Our agent count is strongest in Washington, Oregon, and Idaho.

See How the EXP Model Works

This short overview walks you through the EXP model and stays current as EXP evolves. See how the EXP model works. Want more? Watch strategy and systems videos on The Randy Bacon Group YouTube channel.

You are in the right place. I help EXP agents all over the United States and Canada, so if you are looking at Washington, Oregon, Idaho, or anywhere else, this is the right site. We set up your marketing and lead generation for your specific area, and we provide personal concierge onboarding in every state. Book a strategy call and we will start with your market.

About the author

Randy Bacon is a Managing Broker and EXP Realty sponsor in Vancouver, Washington, and the founder of The Randy Bacon Group, where he gives agents the lead generation and follow-up systems that make their business predictable.

Book a strategy call with Randy

How to Apply

Seen enough? Here's how to start. Text me as you begin, so we can connect and get your game plan going.

Start your application. Go to join.exprealty.com and click Apply as an Agent.
Select Individual. Choose Individual as your application type.
Name Randy Bacon as your sponsor. Enter Sponsor Name: Randy Bacon and Sponsor Email: randy.bacon@exprealty.com.
Finish in one sitting. Complete the application from start to finish so nothing stalls.
Text Randy when you begin. Text 360.241.0568 so your onboarding and Marketing Team Onboarding Call get scheduled right away.

Text me right away if you need help finding my name in the sponsor search. I personally follow every onboarding to make sure your placement is correct and your transition is smooth.

What Happens After You Apply

EXP's onboarding moves through application review, license verification, broker approval, document review, license transfer, and a welcome email.

Once your license transfers to EXP, our Concierge Onboarding Specialist meets with you one on one to activate your EXP systems, verify your access, set up your tools, and answer every question.

Then we schedule your Marketing Team Onboarding Call, focused entirely on your business. We review your production goals, look at your current marketing and database, set your lead generation priorities, and start building your CRM, automations, funnels, branding, and follow-up with you. You can see every step on our How to Join EXP Realty page.