Real Estate Business Systems: How Agents Scale at EXP Realty Without Giving Up Commission

Inside the System: How The Randy Bacon Group Helps Agents Close More Transactions

The Daily Workflow of a Real Partnership — Funnels, CRM, Automation & Support That Make Your Business Predictable

Most agents don’t struggle because they lack talent.
They struggle because they are trying to run a full business without the systems of a business.

Even strong producers eventually hit a ceiling when growth depends on them doing everything personally.

The Signs You’ve Outgrown a Solo Agent Business

• Your CRM has hundreds of unread messages you “mean to get back to.”

• You haven’t posted a video in weeks — not because you don’t believe in it, but because there’s no system behind it.

• Taking a vacation means your income slows down… or stops entirely.

Traditional real estate expects you to be:

• The marketer

• The CRM admin

• The lead gen specialist

• The videographer

• The follow-up department

• AND the agent

• And still somehow scale.

That works when you’re selling 5 homes a year.
But the moment you try to scale to 20, 30, or 40+ transactions, the system collapses under the weight of doing everything alone.

At this stage, the problem isn’t motivation or work ethic. It’s that a real business requires real infrastructure — systems that work whether you’re at your desk or not.

That’s exactly what The Randy Bacon Group installs.

This isn’t a traditional team model. It’s a systems-driven partnership designed to help you scale without giving up your commission. 

Here is the real breakdown of how our partners run their business each day — and why they close more transactions without giving up their commission.

Watch this 4-minute explanation of why systems — not effort — are what actually change everything in real estate.

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⭐ 1. The Lead Engine (Done-For-You - Powered By You)

The Problem: Most agents’ marketing is built on “hope” — inconsistent posting, random ads, and scattered ideas.

The Fix: We don’t just tell you what to run.

Every funnel and campaign we provide is plug-and-play — installed, tested, and running inside your CRM.

That means you get the entire engine:

• Cash-offer funnels proven to generate sellers

• Custom lead funnels built and installed

• Professional ad copy ready to copy/paste

• Database revival campaigns

• Scripts and weekly strategy

• CRM-integrated lead routing and automation

The Result:
You stop trying to figure out how to be a marketing agency —
and start waking up to new leads in your inbox, every single week.

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⭐ 2. The Follow-Up Machine (Where 70% of Your Money Lives)

Agents lose up to 70% of possible business because their follow-up stops after day 3.

We fix this by installing:

• Automated nurture sequences

• 12+ months of email + text campaigns

• AI-assisted initial replies

• One-click lead revival campaigns

• Pipeline structures that show you what to do each day

• Task-based daily follow-up plans inside your CRM

The Result:
Your CRM becomes a profit center, not a digital graveyard.

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⭐ 3. Your CRM Setup & Optimization (Lofty or BoldTrail)

Most agents waste 20–40 hours trying to configure a CRM — and still never get it right.

We install everything with you:

• Pipelines

• Smart Plans

• Tags

• Automations

• Scripts

• Routing

• Database cleanup

When you join, you step into a Ferrari that’s already running.
You just have to drive.

Most agents begin receiving leads within their first ten days once their systems are fully set up.

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⭐ 4. Your Video & Brand Presence (You Are Not Doing This Alone)

Video is one of the fastest ways to build trust, but most agents don’t know:

The outcome isn’t just content — it’s building a YouTube presence that generates inbound conversations while you sleep.

• What to say

• What topics are relevant

• How to structure videos

• How to rank in search

We solve that with:

• Weekly scripts & hooks

• YouTube optimization strategy

• Local content topics

• Posting recommendations

• YouTube channel setup and optimization

The Result:
Your videos become digital billboards that work while you sleep.

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⭐ 5. The "Keep Your Commission" Math (Real vs Traditional)

Most teams charge for the systems you get here for free. 

Commission Structure  
Traditional: 50/50 or 60/40  
Randy Bacon Group (EXP): 80/20 to 100% (based on cap)

Control of Your Business  
Traditional: Limited  
Randy Bacon Group (EXP): 100% yours

Your production fuels the model — not a percentage taken from your transactions.

 

EXP Realty’s cloud-based model removes franchise overhead and allows revenue share to be reinvested directly into agent systems, support, and growth — not brick-and-mortar offices.

This is not a team.
This is a real partnership.

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⭐ 6. Real Support: FastCap, Masterminds & Daily Access

This is real onboarding and real access — not “sign up and figure it out.

You get:

• FastCap (live 6-week production bootcamp)

• Daily office hours for quick support

• Weekly mastermind calls

• Conversion coaching

• Marketing support

• Collaboration with partners

• 7-day broker access through EXP

Agents consistently say:

“This is the clearest plan I’ve ever followed.”

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⭐ 7. Explore How This System Works in Your City

These pages show the exact market advantages and how our systems capitalize on them.

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⭐ Who This Is For

🟢 Solo agents ready to scale
🟢 Mid-producers tired of inconsistency
🟢 Agents who want to stabilize income
🟢 Agents who want systems without hiring staff
🟢 Driven, coachable agents who take responsibility for their success

⭐ Who This Is NOT For

❌ Agents looking for a salary
❌ Agents who refuse to use a CRM
❌ Agents who want growth without action
❌ Agents who want to be left alone with no structure

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⭐ Want the Full EXP Realty Breakdown?

This is the clearest, fastest explanation of the EXP model and how it helps agents build long-term wealth and stability.

🎥 EXP Explained — 14-Minute Video

This will give you the full picture of the platform you would be building on.

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⭐ Ready to Install This Business Into Your Career?

Option 1 — Start With a Conversation

If you want to understand exactly how your market fits into our system, book a private call:

👉 https://calendly.com/randybacon

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Option 2 — Apply When You’re Ready

Follow these steps to ensure you are placed correctly:

1️⃣ Go to:
https://joinapp.exprealty.com

2️⃣ Click “Apply as an Agent” and select “Individual”

3️⃣ Enter your sponsor details EXACTLY as shown:

• Sponsor Name: Randy Bacon

• Sponsor Email: randy.bacon@exprealty.com

📌 NOTE: If you do NOT see my name, stop and text me immediately.

📱 Text me as soon as you begin: 360-241-0568
I will monitor your application internally to ensure you’re placed correctly.

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⭐ What Happens After You Apply (First 72 Hours)

1. Application Review

2. License Verification

3. Broker Approval

4. Document Review

5. License Transfer

6. Welcome Email (check spam)

7. Concierge Onboarding Call

8. Marketing & Systems Launch Call
   — where we install your CRM, funnels, automations, and weekly plan.

Agents say this is the moment their business finally becomes predictable.

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⭐ Welcome to The Randy Bacon Group — You’re in business for yourself, but never by yourself.

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